IRS Introduction - Providing In-depth Research Knowledge to Media Buyers & Sellers Print E-mail

Modelled on internationally accepted annual sample spread, the IRS is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh respondents.
Media
Measures readership of newspapers and magazines
Other media consumption; including television viewing, radio listening, cinema attendance and Internet usage. Expanded media measures such as time spent using different media and frequency of media usage; it provides an in-depth understanding of media behaviour.

Demographic & Product usage
IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays.

 
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