IRS FAQ
  • How has IRS changed since inception?
  • How is the Questionnaire administered?
  • How is the report delivered?
  • How is the universe size ascertained?
  • How many cities/towns are covered in the IRS?
  • Is IRS only a readership survey?
  • What are the back check norms?
  • What are the reporting norms & principles?
  • What are the reporting units?
  • What are the Sampling techniques?
  • What are various uses for the IRS data?
  • What is the criterion for publication inclusion?
  • What is the Fieldwork period?
  • What is the MRUC Secretariat's role?
  • What is the reporting period?
  • What is the Sample Size?
  • What product categories are covered in IRS?
  • Which agency has conducted the research?
  • Why are publishers not a part of the Technical Committee?
  • Why is IRS released after 2 months of fieldwork?

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