MRUC is an industry-mandated body that conceptualizes, facilitates and ratifies the findings of media research across any large medium that is utilized for Advertising of products and services.
Several new research design improvements, higher frequency of research outputs and best practices have been the milestones achieved by the Council over the last 18 years.
The media that are currently researched under the Council’s direct involvement are:
- Indian Readership Survey (IRS)
- Indian Listenership Track (ILT)
- Indian Outdoor Survey (IOS)