MRUC actively seeks to contribute to a forward-looking view on user needs. MRUC, using the concept of regular User Body meets assesses research needs to help both advancements/innovations on current projects as well as initiate new research projects. Some examples of user-led initiatives are:

• Quarterly release of readership information
• Use of color mastheads to check for improved recognition of magazines
• Group title masthead
• Use of CAPI
• Evolve studies such as supplement pull-out research and edition-wise readership to inform and educate decisions on buying and selling of advertising rates

are all examples of user-led initiatives