Radio has reemphasized its presence as a strong medium of advertising since the launch of Private FM stations in 2001.

Source: IRS 2001-2006 (Listened to Radio in the last one week)
While in Mumbai and Kolkata, FM listenership has more than doubled, Delhi has registered a phenomenal increase in Radio listenership.
Hence the initiative in tracking Radio Audience by MRUC.

• Radio is a rapidly growing medium with an average of 3-4 channels in each city
• FM stations are present in far more cities than a couple of years ago
• Radio is garnering a greater slice of advertising pie
• Indian Listenership Track was initiated in 2004 to meet the needs of the broadcasters, advertisers and advertising agency
• 12 reports have been released since the inception of ILT in 2004