About Media Research Users Council India

Media Research Users Council India (MRUC India) is a registered not-for-profit industry body in existence since 1994. The Council is committed to producing research studies that help organizations build credible business models.

The purpose behind the formation of MRUC India was to identify the need gaps in media research and provide pertinent solutions by adopting global standards in research techniques while maintaining integrity, fairness, and reliability of the data. Its aim is to provide periodical research to capture frequent and rapid changes in media consumption.

Rich History and Heritage

The Council has produced many studies and many firsts which won the trust of the industry. The Indian Readership Survey (the world’s largest continuous study and the currency for print media), Indian Outdoor Survey (the first ever measurement system on outdoor media), Indian Listenership Track (a day after recall study on radio listenership) are few examples.

MRUC India has enjoyed a legacy in media measurement where no other body or organisation has produced the depth of media studies over a period of two decades.


Board of Governors

  • Shailesh Gupta

    Shailesh Gupta

    MRUCI, Chairman
    Jagran Prakashan Ltd., Wholetime Director
  • Shashank Srivastava

    Shashank Srivastava

    MRUCI, Vice Chairman
    Senior Executive Officer - Sales & Marketing, Maruti Suzuki Ltd.

Case Studies

EENADU - Greater Hyderabad
IRS Reports
Understanding Uttar Pradesh
IRS Reports
IRS Results 2014
IRS Reports

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